Monday, February 2, 2009
Rural Marketing in India - Beyond Tactics
Sharing the presentation from the talk which I had given to MBA participants of IIT Allahabad on Rural Marketing,
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2009
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February
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- Mumbai Dabbawala - A Sucess Story
- Indian Consumer buying Habits 2 - Aversion to Credit
- Marketing in India Series - 1 'Nature of Indian Ma...
- Mercedes-Benz E-Class Promotions
- Low Cost Airlines- Yo -Yoing fares
- Pizza Hut in India - Localisation of Menu and Comm...
- Baldness Market in India
- Indian Consumer Buying Habits 1
- L K Advani a la Obhama !!!!!
- Marketing Books Update
- Tata Tea and Jaago Re Initiative
- Market Update 05.02.09
- Santoor Soaps - Overtakes Lux in South India
- Rural Marketing in India - Beyond Tactics
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February
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About Me
- Rajesh Aithal
- Associate Professor of Marketing at IIM Lucknow. Interested in the areas of rural marketing, retail & distribution and social marketing issues in India.
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