Sunday, May 27, 2007

Biggest Hollywood Movie in India

Spider man 3 has become the biggest Hollywood movie released in India, exceeding the gross of Titanic. According to the latest figures the movie has grossed Rs 57 crores. One of the reasons is the large number of prints , 588, and the higher number of regional prints, which included 6 prints in Bhojpuri!!!! Most of the companies in India are know their success hinges on their capacity to adapt to the local tastes, as is evident from the quote of Keith Pardy, SVP, Nokia Strategic Marketing, "Nokia started out with making products that were designed to meet the unique needs of Indian consumers, and will continue that strategy" when he reacted to the rise of Nokia to the fourth position in the annual brand Brand Equity’s Survey of Most Trusted Brands.

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