Thought should start providing links in major news paper articles, which had marketing news so that one would be able to access it at one point. Staring from this week would try to post this info every Saturday.
Brand Equity had the main story on Marketers who dominate the market, a good read which provides us insights into how some companies are able to dominate their markets. Examples of J&J, Nestle, Eureak Forbes....
Strategist reproduced an article on Companies approach to innovation, which had some time back come in the McKinsey Quarterly and the other story was on how three comics are trying to redefine the markets.
Catalyst describes the challenge that Raymonds is facing trying to manage both park Avenue and Raymonds Brand.
More News links
This article is about the importance of Bollywood in Indian market place and the fact that it is the driving force behind internet portals , gaming devices and mobile phones
The story of how regional brands are cashing in on the modern trade.
SRK and the nokia ad.
Reliance eying the acquisitions route for making its presence felt in the Indian branded apparel sector.
Opinion of Shombit Sengupta on "Is Brand India tag a liability for Luxury goods?" and Arvind singal in his regular column adds his insights on Brand India.
Trends
Net Access through Cellphones is 14 Times more than Broadband.
10 Technology trends that defined 2007.
'Munnabhai' makes Mahatma netizens' top search.
Saturday, December 22, 2007
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Thought should start providing links in major news paper articles, which had marketing news so that one would be able to access it at one point. Staring from this week would try to post this info every Saturday.
Brand Equity had the main story on Marketers who dominate the market, a good read which provides us insights into how some companies are able to dominate their markets. Examples of J&J, Nestle, Eureak Forbes....
Strategist reproduced an article on Companies approach to innovation, which had some time back come in the McKinsey Quarterly and the other story was on how three comics are trying to redefine the markets.
Catalyst describes the challenge that Raymonds is facing trying to manage both park Avenue and Raymonds Brand.
More News links
This article is about the importance of Bollywood in Indian market place and the fact that it is the driving force behind internet portals , gaming devices and mobile phones
The story of how regional brands are cashing in on the modern trade.
SRK and the nokia ad.
Reliance eying the acquisitions route for making its presence felt in the Indian branded apparel sector.
Opinion of Shombit Sengupta on "Is Brand India tag a liability for Luxury goods?" and Arvind singal in his regular column adds his insights on Brand India.
Trends
Net Access through Cellphones is 14 Times more than Broadband.
10 Technology trends that defined 2007.
'Munnabhai' makes Mahatma netizens' top search.
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