Monday, December 10, 2007
Book written by Rama Bijapurkar on understanding consumer India. With foreword written by C K Prahalad and afterword by Naryana Murthy, the book raises a lot of expectation of the reader. The book promises to help the reader understand the billion plus market, and also clear many myths about it. A good read but the authors ideas have been published in various newspaper articles and business publications. A die-hard believer in the future growth and potential of the Indian market.
Link to the author's website Link