Monday, March 24, 2008

Good ideas.... Samsung, Tata and LG



I have always felt that one of the paradoxes of a good idea is that after the idea is commercialized in the marketing context every one says what is so great about it, it is apparent, or I was also thinking about the same, but that is what makes a good idea something which makes a lot of sense to consumers because it fulfills a very obvious and glaring need.....

To give examples, first one which comes to my ming is Tata Ace, what Tata apparently did was add one more wheel to the ubiquitous three-wheel auto avaliable in the market. Very Simple and nothing great....But see the phenomenal success the products has achieved in the market and all the three wheel pick-up manufactures rushed into the it , but Tata had a couple of years lead on it

A more recent example is the Samsung Bio Sleep ACs, the USP being the auto adjustment that the AC does in the temperature based on body temperature. Though it would involve technological adjustment in the products, but seems a very logical provision in the product, and as consumers we are able to connect it ease as most of us have faced this issue of either switching off or on the AC in the middle of the night.....

Acoording to the Company "This innovative technology known as the biosleep function keeps the skin's temperature at an optimal level during the three stages of dormancy - falling asleep stage; sound sleep stage and wake up stage and results in 82% longer deep-sleep hours for a more rested brain and body. It quickly cools down room temperature during the falling asleep stage, keeps optimum skin temperature for a deep and comfortable sleep by preventing the skin from drying during the sound sleep stage and raises room temperature to raise human body temperature for waking up, so that the user wakes up more refreshed in the morning. Furthermore, the Good Sleep Mode saves up to 30% energy as compared to conventional cooling." Link

With most other ACs tlaking about power saving and other features, Samsung's Biosleep should be able to make a cut in the market this summer....

The last example is a little old one , that of LG Golden Eye TV, one which had the feature of adjusting the brightness, contrast of the TV automatically based on the light conditions of the room, also would fall in the same category of "good ideas"....

1 comments:

Varun Reddy Sevva said...



I have always felt that one of the paradoxes of a good idea is that after the idea is commercialized in the marketing context every one says what is so great about it, it is apparent, or I was also thinking about the same, but that is what makes a good idea something which makes a lot of sense to consumers because it fulfills a very obvious and glaring need.....

To give examples, first one which comes to my ming is Tata Ace, what Tata apparently did was add one more wheel to the ubiquitous three-wheel auto avaliable in the market. Very Simple and nothing great....But see the phenomenal success the products has achieved in the market and all the three wheel pick-up manufactures rushed into the it , but Tata had a couple of years lead on it

A more recent example is the Samsung Bio Sleep ACs, the USP being the auto adjustment that the AC does in the temperature based on body temperature. Though it would involve technological adjustment in the products, but seems a very logical provision in the product, and as consumers we are able to connect it ease as most of us have faced this issue of either switching off or on the AC in the middle of the night.....

Acoording to the Company "This innovative technology known as the biosleep function keeps the skin's temperature at an optimal level during the three stages of dormancy - falling asleep stage; sound sleep stage and wake up stage and results in 82% longer deep-sleep hours for a more rested brain and body. It quickly cools down room temperature during the falling asleep stage, keeps optimum skin temperature for a deep and comfortable sleep by preventing the skin from drying during the sound sleep stage and raises room temperature to raise human body temperature for waking up, so that the user wakes up more refreshed in the morning. Furthermore, the Good Sleep Mode saves up to 30% energy as compared to conventional cooling." Link

With most other ACs tlaking about power saving and other features, Samsung's Biosleep should be able to make a cut in the market this summer....

The last example is a little old one , that of LG Golden Eye TV, one which had the feature of adjusting the brightness, contrast of the TV automatically based on the light conditions of the room, also would fall in the same category of "good ideas"....

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