Tata Motors and Land Rover and Jaguar

This blog is supposed to cover issues related to marketing in India, so I could not afford to miss out the Tata Motors Deal buying the Land Rover and Jaguar Halewood plant for $2.3 Billion. The deal has been in news for a very long time, and I myself have written about it in the last few months but thought will compile links and put up a few photos,

Land Rover is considered to be a heritage brand, second oldest SUV brand next only to jeep…. Official Website link

Wikipedia cover a lot on the two brands, Land Rover Link and Jaguar Wiki Link

The stock markets have reacted sharply with Tata Motors shares plummeting after the announcement of the deal, i have been a non-believer in stock markets and have my own opinion on the deal , but what do reader feel about the deal, to start off I will share what is generally know about the deal,

The things going in favor of the deal include the access to engine technology which would be among the best in the world, and above all access to world class brands which customer have a lot of confidence on ....

Things against the deal include the fact that Tata Motors with their Nano are planning to dominate the lower end of the market, how would this high-end premium offering fit in its portfolio, and issues related to the debt burden attached with the deal….