Wednesday, March 26, 2008

Market Update 26.03.08

Starting with Catalyst

The story on the relevance of service in enhancing customer retention and building long relationship is a goos read Link

Another article on innovation in India Link

The Business Standard Strategist this week has a couple of very good write-ups

First the main article is on ICICI Prudential Life: No risk, no rewards on how ICICI Prudential has been on the top for the last 7 years, a good detailed analysis on what has gone in to make it a success Link

An article which analyzes trhe change in the ad strategy of the cola majors, from Youngistan to Jashan Mana Le Link

Economic Times Brand Equity

The first article is on how the new age consumer looking for excitement not just brands, the emphasis on creating Buzz in the market place...Link

Another article on in-game advertising link

1 comments:

Varun Reddy Sevva said...

Starting with Catalyst

The story on the relevance of service in enhancing customer retention and building long relationship is a goos read Link

Another article on innovation in India Link

The Business Standard Strategist this week has a couple of very good write-ups

First the main article is on ICICI Prudential Life: No risk, no rewards on how ICICI Prudential has been on the top for the last 7 years, a good detailed analysis on what has gone in to make it a success Link

An article which analyzes trhe change in the ad strategy of the cola majors, from Youngistan to Jashan Mana Le Link

Economic Times Brand Equity

The first article is on how the new age consumer looking for excitement not just brands, the emphasis on creating Buzz in the market place...Link

Another article on in-game advertising link

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