Saturday, June 28, 2008

Brand ranking in India

Worldwide we have many ranking mechanism for brand, the more popularly accepted ones include

Interbrand Best Global Brands Survey , which would include a detailed report on how the ranking is done,

BrandZ Ranking 2008, is also a good resource

But in India we still don't have a well accepted raking which we can follow, only one which has been doing this on a regular basis is the Brand Equity Most Trusted Brand Ranking , link

and this survey has a fair bit of industry acceptance too.....



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