And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
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A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
A few weeks back I was talking to one of my close relatives who had stayed in UAE for a long time, he said the people there were comfortable with the concept of car pooling. He said many a times 5 people would form a car pool and that would reduce both the fuel expenditure and the amount of driving one has to do... he was lamenting the lack of car pooling in India... ( UAE is oil rich and we are oil poor!!!!!)
any of us are willing to try them , personally when I had to travel to the new airport in Bangalore I used the special air conditioned buses of BMTC to reach the airport and found the service and comfort to be much higher than taking a taxi ...
And similarly one can observe the reluctance that people have towards using Mass transport systems to go to their offices , agreed that the facilities in mass transport are not up to the mark, but how m
This resistance among people to go in for car-pooling is a mind-set issue among us Indians, as most of associated cars with prestige rather than a means of transport and same is true to certain extent with use of Mass transport system (though this might change with improvement of the services) where most people would find it below their dignity to travel on a bus to their office...
But what role does marketing have to play in this scenario? We have concepts like Demarketing which can be applied in the current context, which basically looks at how one can reduce or limit the demand for consumption of a specific product or a service on a permanent or a temporary basis.
And with the increased awareness in environmental issues and the hike in petroleum prices it might be the right time to come up with a hard hitting campaign to promote the use of car pools and reduce the consumption of fossil fuels....
Infact one of the reasons why opted for using the mass transport (BMTC Buses) to reach the new airport in Bangalore was driven by the numerous 3/4 page ads by BMTC announcing the services, with routes timings and also a brief note on the environmental benefits of the service , giving emission or other equivalents of using the bus vs a taxi....
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