A weekly sum-up of what has been happening in the Indian market thru newspapers..
Brand Equity, has one story on the Indian consumer which was highlighted in the previous post
Prof John Philip Jones on internet as a medium of advertising Link
BS Strategist , the cover story was on the purchase of spice, Link
and then the interview with Mr Ratan tata, Link
Hindu Catalyst had its share of articles which might interest the reader, Link
The interest companies are taking in below-the-line ads, which basically is non-media advertising, particularly sales promotions, reduced price offers and interactive sponsorship activities which are more personalised. The article reports that the industry has jumped from Rs 300-400 crore, a few years back, to as high as Rs 1,000 crore today. Link
In-game Advertising is catching on India, Link
The 2010 commonwealth games and the linked promo, link
Ad code violation by companies like Hyundai, Dabur... Link
An article which shares how the focus of food advertising is slowly shifting away from children to parents, Link
Poor TV ratings for the two previous 50 over tournaments mean the dead of 50 over cricket? Link
After all the bad news about inflation and slowing down of growth there is a news item on how the consumer have not actually slowed down their purchases of either the FMCG products or the Durables, Link
Another story on inflation , and the measure the retailers are taking to hedge themselves against its adverse impact, Link
For the launch of Tata Nano , Tatas are planning to use websites, Link
Monday, July 14, 2008
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