Wednesday, September 10, 2008

Marketing Condom....

Most of us think of marketing in the context of soaps , toothpaste ...and so on, but the concept has much wider applications, when this idea was first mooted by Kotler and Levy in the late 60's it met with a lot of resistance, but then over the years the idea has been very well accepted,......

A recent exmaple of how various elements of marketing have been put to use to promote the usage of condom has attracted a lot of attention. The mass media campaign of BBC World Service Trust in its last phase has introduced a mobile ring tone, " condom a cappella" which has become a instant hit not only in India but world wide. The ad associated with the campaign



A visit to the website http://www.condomcondom.org/ gives a good overview of the overall campaign. This I think is a very good example of the varied application of marketing ....

More of the story, Link

1 comments:

Varun Reddy Sevva said...

Most of us think of marketing in the context of soaps , toothpaste ...and so on, but the concept has much wider applications, when this idea was first mooted by Kotler and Levy in the late 60's it met with a lot of resistance, but then over the years the idea has been very well accepted,......

A recent exmaple of how various elements of marketing have been put to use to promote the usage of condom has attracted a lot of attention. The mass media campaign of BBC World Service Trust in its last phase has introduced a mobile ring tone, " condom a cappella" which has become a instant hit not only in India but world wide. The ad associated with the campaign



A visit to the website http://www.condomcondom.org/ gives a good overview of the overall campaign. This I think is a very good example of the varied application of marketing ....

More of the story, Link

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