Wednesday, September 24, 2008

Interbrand Ranking of Brands 2008

The yearly interbrand brand ranking is some thing which many marketers look forward to. I had covered the ranking last year too, link to my post on 2007 ranking , link
and a related post on ranking of brands in India , link.

The 2008 ranking is out, and as usual the list has its share of surprises....

But no suprises for the top slot coke, which has been there for the last eight year, the Olympic sponsorship is supposed to have helped...

The surprise came at number 2 and 3, IBM overtaking Microsoft ... and the entry of Google into the top 10 for the first time.........
I have put up the top 10 list and the list of biggest gainers and losers in this year's ranking for quick reference and people wanting more can follow the links given below

business week has a full section on the story, link

and of course on the interbrand site one can find a lot of stuff from the methodology to the previous year rankings, Link



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