Saturday, December 13, 2008

Forgotten Mascots

I was trying to list the brand mascots which have disappeared from the Indian market. The sad part is that they had a very good recall among consumers, but unfortunately they were discontinued by the companies. The logic given is by doing so they would make the brands more contemporary, but then the question is have they been able to create some thing comparable?
I could remember only three of these lost mascots,
1. Asian Paints - Gattu
2. Kelvinator - Penguin

3. Air India's Maharaja...



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