Saturday, December 6, 2008

Market Update 6.12.08

A rather long update, because it was long due....

Economic Times Brand Equity covered,
How should Indian Brands react to the slow down, no better time than this for Indian brands to invest in Brand building , more on this, link

Interview with Muktesh Pant of YUM!, sharing his marketing insights from his stints at Unilever, Pepsico and Reebok, link

Logo change by Indian companies, trying to decipher the logic behind why so many Indian companies have opted for a change of logo, link

Slow-down and Ad expenditure, link

Emotions and Branding , link

Buiness Standard Strategist,
The cola war detailed out with the latest on Pepsi Slim Can versus Coke express, link
Dabur acquistion of Fem and the proposed restructuring of the brand management structure, link

Pepsi Versus ITC in the snack market, link

Brand Endorsments the focus shifting more to bollywood from cricket, link

Diageo India story, link

The stories covered in Catalyst over the last few weeks,
The turnaround story of Whirlpool India, the launch of Genius the direct cool refrigerator and problems at attrition, competition and dealer level, more on the story, Link

The latest issue talks about the effort being put by our public sector banks for a makeover, insights from their current campaigns, link

The issue of how brand valuation is ignored in India, link

Harish Bijoor in his regular column answers questions, on slow down and impact on retailing, and issues of re-branding, link

Why oriflame is not worried about recession, interview with the COO of the company, link

FM radio as a ad medium, and how it is coming to age in the country, and the impact of the entry of RAM (Radio Audience Measurment) in increasing accountability, link

I will try and cover marketing stories from business today also, earlier use to be avaialble only to subscribers, now is open access, link

Couple of issues back the cover story was on India's Best Marketers, they have had this regular feature for some years now, and the issue is full of marketing news in India, must read, just a sample from the list of best marketers, Airtel, Axis Bank, Cafe Coffee day, Lalit Modi..... More on the story link



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