Wednesday, December 24, 2008

Shake-Shake in Indian Market

I was observing two ads in the TV which were emphasising the shaking and mixing of products by consumers  . One is the shake fries by Mc Donalds and the latest flavours introduced by Lays chips wherein they have also included a pack of Sauce with the chips. The consumer in the both the cases is expected to tear the sauce or masala and pour it on and shake.

The idea maybe is to introduce some excitement in a category like fries, but also driven by the observation that many of us do eat chips with Sauce. Aim would be to increase consumer's involvement with the product......

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