Tuesday, February 17, 2009

Pizza Hut in India - Localisation of Menu and Communication

We have come a long way from the initial days when some of these fast food giants like KFC were attacked, to the situation where no mall in the country is complete without the presence of these food outlets. Though many of them made their initial entry with their international menu but today after staying here for many years their menu has changed to serve the Indian palate.
First among them was McDonalds which changed its kitchen and menu to suit Indian tastes, on which I have written earlier too, link. But the same is being followed by Pizza hut , a look at their menu shows us how many special exclusive Indian pizzas they have , for vegetarians they a host of Panner offerings and for Non-vegetarians the Kabaab and Chicken Tikka Pizzas.

2 comments:

Ankush Samant said...

We have come a long way from the initial days when some of these fast food giants like KFC were attacked, to the situation where no mall in the country is complete without the presence of these food outlets. Though many of them made their initial entry with their international menu but today after staying here for many years their menu has changed to serve the Indian palate.

First among them was McDonalds which changed its kitchen and menu to suit Indian tastes, on which I have written earlier too, link. But the same is being followed by Pizza hut , a look at their menu shows us how many special exclusive Indian pizzas they have , for vegetarians they a host of Panner offerings and for Non-vegetarians the Kabaab and Chicken Tikka Pizzas.

Stumble Upon ToolbarStumble Upon Toolbar
Pawan Kumar said...

We have come a long way from the initial days when some of these fast food giants like KFC were attacked, to the situation where no mall in the country is complete without the presence of these food outlets. Though many of them made their initial entry with their international menu but today after staying here for many years their menu has changed to serve the Indian palate.

First among them was McDonalds which changed its kitchen and menu to suit Indian tastes, on which I have written earlier too, link. But the same is being followed by Pizza hut , a look at their menu shows us how many special exclusive Indian pizzas they have , for vegetarians they a host of Panner offerings and for Non-vegetarians the Kabaab and Chicken Tikka Pizzas.

Stumble Upon ToolbarStumble Upon Toolbar
 

Free Web Hit Counter
BestBuy.com Coupon Code