Wednesday, June 10, 2009
We had a lot of wind and rain a couple of days back, called "Andhi" in this part of the country and as with every year there were trees uprooted and other damage ... In the park in front of my house there was a reasonably big tree which also fell during this and i observed the tree only after it fell, before that though it was there I had never observed it. Though it might seem strange but this kind of oversight or not seeing something which is there happens quite often, and the marketers also tend to suffer because of that, though this happens more in the case of services than products.
How many of us notice when the service in a restaurant is good, we take it for granted that it has to be that way, ...basic services like power which runs the computers and AC in my room, mobile services, the list goes on ... and a customer also develops a blind spot over time for any additional service or a new feature , over a very short period of time the new service or a feature is accepted as normal and if you want to surprise the customer you have to think about something new...
Life for a marketer is becoming more and more tough..