I have always felt in the country we have had many good brands, and they have lost their way either due to mismanagement or sheer greed. I will share a few examples to elaborate my point of view,
Let us start in the cookery segment, where we have really old brands like prestige and hawkins. We have the experience of using these brands across many years; some of us would still have the 20 year old pressure cookers in their houses in working condition. The brand was built on their performance many years back, but if some one has bought a cooker from either of these companies in the recent years would have a very different story to tell. Do not get me wrong, I do not want to buy cookers which last for 20 years, but I want to buy products which perform. I have had a couple of bad experiences and I thought probably it was a factor of chance, but then when I saw the queue of people waiting to get the valve replaced, or getting their cookers repaired it makes me realize that the problem is much more acute than a few one-off cases. The unfortunate part is that there are no viable substitutes in the market, or maybe we see them as inferior just because we are so used to the old biggies.
The third example is from another brand which I have a lot of admiration for - 'Big Bazaar'. I use to be a loyal customer buying my monthly groceries from them. Then for the last couple of years I had stopped visiting them. The other day I went to buy some groceries and was shocked by the approach they have adopted. In many products there was a difference of 30/- kg if you were to buy a half kg versus a one kg pack, which I found very difficult to digest and ended up walking out of the shop after making less half of my planned purchases. The core proposition which the brand 'Big Bazaar' stood for me is low-cost and I felt that they were fiddling with that core proposition itself.
Building a brand takes many years but destroying it takes a couple of bad experiences!!!!!!! And rebuilding the trust with the consumer would take longer, if it can ever be done.
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I have always felt in the country we have had many good brands, and they have lost their way either due to mismanagement or sheer greed. I will share a few examples to elaborate my point of view,
Let us start in the cookery segment, where we have really old brands like prestige and hawkins. We have the experience of using these brands across many years; some of us would still have the 20 year old pressure cookers in their houses in working condition. The brand was built on their performance many years back, but if some one has bought a cooker from either of these companies in the recent years would have a very different story to tell. Do not get me wrong, I do not want to buy cookers which last for 20 years, but I want to buy products which perform. I have had a couple of bad experiences and I thought probably it was a factor of chance, but then when I saw the queue of people waiting to get the valve replaced, or getting their cookers repaired it makes me realize that the problem is much more acute than a few one-off cases. The unfortunate part is that there are no viable substitutes in the market, or maybe we see them as inferior just because we are so used to the old biggies.
The third example is from another brand which I have a lot of admiration for - 'Big Bazaar'. I use to be a loyal customer buying my monthly groceries from them. Then for the last couple of years I had stopped visiting them. The other day I went to buy some groceries and was shocked by the approach they have adopted. In many products there was a difference of 30/- kg if you were to buy a half kg versus a one kg pack, which I found very difficult to digest and ended up walking out of the shop after making less half of my planned purchases. The core proposition which the brand 'Big Bazaar' stood for me is low-cost and I felt that they were fiddling with that core proposition itself.
Building a brand takes many years but destroying it takes a couple of bad experiences!!!!!!! And rebuilding the trust with the consumer would take longer, if it can ever be done.
I have always felt in the country we have had many good brands, and they have lost their way either due to mismanagement or sheer greed. I will share a few examples to elaborate my point of view,
Let us start in the cookery segment, where we have really old brands like prestige and hawkins. We have the experience of using these brands across many years; some of us would still have the 20 year old pressure cookers in their houses in working condition. The brand was built on their performance many years back, but if some one has bought a cooker from either of these companies in the recent years would have a very different story to tell. Do not get me wrong, I do not want to buy cookers which last for 20 years, but I want to buy products which perform. I have had a couple of bad experiences and I thought probably it was a factor of chance, but then when I saw the queue of people waiting to get the valve replaced, or getting their cookers repaired it makes me realize that the problem is much more acute than a few one-off cases. The unfortunate part is that there are no viable substitutes in the market, or maybe we see them as inferior just because we are so used to the old biggies.
The third example is from another brand which I have a lot of admiration for - 'Big Bazaar'. I use to be a loyal customer buying my monthly groceries from them. Then for the last couple of years I had stopped visiting them. The other day I went to buy some groceries and was shocked by the approach they have adopted. In many products there was a difference of 30/- kg if you were to buy a half kg versus a one kg pack, which I found very difficult to digest and ended up walking out of the shop after making less half of my planned purchases. The core proposition which the brand 'Big Bazaar' stood for me is low-cost and I felt that they were fiddling with that core proposition itself.
Building a brand takes many years but destroying it takes a couple of bad experiences!!!!!!! And rebuilding the trust with the consumer would take longer, if it can ever be done.
I have always felt in the country we have had many good brands, and they have lost their way either due to mismanagement or sheer greed. I will share a few examples to elaborate my point of view,
Let us start in the cookery segment, where we have really old brands like prestige and hawkins. We have the experience of using these brands across many years; some of us would still have the 20 year old pressure cookers in their houses in working condition. The brand was built on their performance many years back, but if some one has bought a cooker from either of these companies in the recent years would have a very different story to tell. Do not get me wrong, I do not want to buy cookers which last for 20 years, but I want to buy products which perform. I have had a couple of bad experiences and I thought probably it was a factor of chance, but then when I saw the queue of people waiting to get the valve replaced, or getting their cookers repaired it makes me realize that the problem is much more acute than a few one-off cases. The unfortunate part is that there are no viable substitutes in the market, or maybe we see them as inferior just because we are so used to the old biggies.
The third example is from another brand which I have a lot of admiration for - 'Big Bazaar'. I use to be a loyal customer buying my monthly groceries from them. Then for the last couple of years I had stopped visiting them. The other day I went to buy some groceries and was shocked by the approach they have adopted. In many products there was a difference of 30/- kg if you were to buy a half kg versus a one kg pack, which I found very difficult to digest and ended up walking out of the shop after making less half of my planned purchases. The core proposition which the brand 'Big Bazaar' stood for me is low-cost and I felt that they were fiddling with that core proposition itself.
Building a brand takes many years but destroying it takes a couple of bad experiences!!!!!!! And rebuilding the trust with the consumer would take longer, if it can ever be done.
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