A few days back I was reading about how this Diwali would be a Korean Diwali ,acknowledging the dominance of the three Korean majors LG, Samsung in Consumer Durables and Hyundai in cars. What I found more interesting than the dominance part was the observation that perhaps they have managed to understand the Indian consumer better than many Indian companies.
I also find that this Diwali would also be a Chinese Diwali, looking at the sheer dominance they have in the Diwali lights. A few years back setting up the lights for Diwali use to a exercise in itself, testing, checking and setting up the lights use to be both an expensive and an activity which needed a professional electrician. But today one just needs to walk into the market to pick-up Chinese lights , which are reasonably reliable and very cheap. A couple of hundred rupees and you will have enough lights for your home.
And the fact of the matter is that no one is complaining that the lights are Chinese and the new TV which you have bought is a Samsung. In fact there seems to be a shortage of the Chinese lights in the market!!!!!!
I have always believed that the Indian consumer is a value seeker and this highlights it....