Thursday, November 29, 2007

Importance of Category in Branding

If one is launching a new brands then perhaps one of the early decisions one has to make is the choice of the product category in which it would enter. The product category helps one identify the competition and the possible positioning option one can choose. This point has been highlighted by Al Ries in one his earlier Ries reports

3 comments:

Varun Reddy Sevva said...

If one is launching a new brands then perhaps one of the early decisions one has to make is the choice of the product category in which it would enter. The product category helps one identify the competition and the possible positioning option one can choose. This point has been highlighted by Al Ries in one his earlier Ries reports

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Rajesh Aithal said...

If one is launching a new brands then perhaps one of the early decisions one has to make is the choice of the product category in which it would enter. The product category helps one identify the competition and the possible positioning option one can choose. This point has been highlighted by Al Ries in one his earlier Ries reports

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Varun Reddy Sevva said...

If one is launching a new brands then perhaps one of the early decisions one has to make is the choice of the product category in which it would enter. The product category helps one identify the competition and the possible positioning option one can choose. This point has been highlighted by Al Ries in one his earlier Ries reports

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