The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
Though the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
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The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
update 1 : found a good post of something related to the younger generation and how can one target them on Sandeep Krishnamurthy's blog http://marketingcollege.blogspot.com, the post if an interview with David Morrison founder of TwentySomething.comThough the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
update 1 : found a good post of something related to the younger generation and how can one target them on Sandeep Krishnamurthy's blog http://marketingcollege.blogspot.com, the post if an interview with David Morrison founder of TwentySomething.comThough the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
update 1 : found a good post of something related to the younger generation and how can one target them on Sandeep Krishnamurthy's blog http://marketingcollege.blogspot.com, the post if an interview with David Morrison founder of TwentySomething.comThough the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
update 1 : found a good post of something related to the younger generation and how can one target them on Sandeep Krishnamurthy's blog http://marketingcollege.blogspot.com, the post if an interview with David Morrison founder of TwentySomething.comThough the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
update 1 : found a good post of something related to the younger generation and how can one target them on Sandeep Krishnamurthy's blog http://marketingcollege.blogspot.com, the post if an interview with David Morrison founder of TwentySomething.comThough the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
The influence of IT especially internet on marketing has been of much interest to marketers. Its influence on consumer buying behavior can be seen from varying perspectives , one would be how it influences the current population interms of how they are using the net for information search and purchases , another much more interesting way is to try and understand how these emerging technologies are influencing the younger generation , a generation Don Tapscott calls the Net Generation in his 1997 book Growing up Digital .The author claims that because of their access to the digital media these young people learn, work, think, shop and create differently than their parents. A generation bigger than the baby boomers itself and one which would dominate the twenty-first century through its sheer demographic muscle.
The size of this net generation is estimated to be close to two billion internationally, and inspite of the low penetration levels of PC in the country (3%), we also we have our 'net generation' which is influencing marketing. A recent study done by Walt Disney company and GroupM shows that children in the age group of 8 to 14 years function as consultants to their parents when it comes to buying mobile phones, computers and television sets. They help out parents’ particularity for comparison of one product to another. The findings point to two things one is how the decision-making is changing with the Indian society moving on from joint family system to nuclear families, and the implications for marketing communicators on whom they should target in their communication plans....
update 1 : found a good post of something related to the younger generation and how can one target them on Sandeep Krishnamurthy's blog http://marketingcollege.blogspot.com, the post if an interview with David Morrison founder of TwentySomething.comThough the basic contention that Don Tapscott had was that as this generation grows up they would influence the way they shop, access information and receive media, but what we see here is the influence that they are having currently owing to their familiarity with technology .....
update 2: Found a good related blog written on one of my favorite blogs wikinomics.com on the net generation link.
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