Wednesday, November 21, 2007
In new product development one finds very few totally new-to-the-world products, most of the products we see as new products in the market place are the new improved versions of the older products. Microwave oven is one those few products which would fall under the classification of new-to-the-world products. The discovery of the product itself was more out by accident than by design. According to wikipedia " Cooking food with microwaves was discovered by Percy Spencer while building magnetos for radar sets, he was working on an active radar set when he noticed that a peanut chocolate he was carrying in his pocket started to melt".
Microwave as a product has become a high growth segment in Indian market only recently, initial launches very not very successful, but with the changing lifestyles and family structure the product is finding more and more acceptance among Indians. Another reasons given is the fact that microwave cooking is not suited to Indian way of cooking , and with the changes made by manufactures to incorporate additional features to accommodate our cooking styles has also lead to its increased acceptance. The projected production of microwave oven sin the country is set to touch 1 million next year.