Marketing Guru Jagdish Seth has been promoting his theory rule of three and has a book on the topic named The Rule of Three. The basic proposition put forward by him and his co-author Rajendra Sisodia is that in just three major players emerge in all markets. Which essentially means that in any product category only three players would survive and all other players in the given industry will have to limit themselves to being niche players in the market.
Ex- US food restaurants McDonald's, Burger King and Wendy's, Automobile market in the US. The book was written in 2002 and in one of his visits to India the author was asked if the rule of three would apply to Indian markets, to which he had said it would be applicable here and perhaps in response his new book on Rule of three in India is also coming.
Infact is one were to observe the Consumer Durables market the phenomenon can be seen to be working already. Coming back to Fridge purchase again, our visits to many shops across the city found only two brands being promoted LG and Samsung. When we asked for other brands either the variety was not there or the salesman didn't show any interest in promoting them. Other than the fact they are not Indian companies a consumer doesn't have much to complain agianst the two companies , they provide good quality products at reasonable prices and have built their brands based on that ..........
Tuesday, November 6, 2007
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Marketing Guru Jagdish Seth has been promoting his theory rule of three and has a book on the topic named The Rule of Three. The basic proposition put forward by him and his co-author Rajendra Sisodia is that in just three major players emerge in all markets. Which essentially means that in any product category only three players would survive and all other players in the given industry will have to limit themselves to being niche players in the market.
Ex- US food restaurants McDonald's, Burger King and Wendy's, Automobile market in the US. The book was written in 2002 and in one of his visits to India the author was asked if the rule of three would apply to Indian markets, to which he had said it would be applicable here and perhaps in response his new book on Rule of three in India is also coming.
Infact is one were to observe the Consumer Durables market the phenomenon can be seen to be working already. Coming back to Fridge purchase again, our visits to many shops across the city found only two brands being promoted LG and Samsung. When we asked for other brands either the variety was not there or the salesman didn't show any interest in promoting them. Other than the fact they are not Indian companies a consumer doesn't have much to complain agianst the two companies , they provide good quality products at reasonable prices and have built their brands based on that ..........
Marketing Guru Jagdish Seth has been promoting his theory rule of three and has a book on the topic named The Rule of Three. The basic proposition put forward by him and his co-author Rajendra Sisodia is that in just three major players emerge in all markets. Which essentially means that in any product category only three players would survive and all other players in the given industry will have to limit themselves to being niche players in the market.
Ex- US food restaurants McDonald's, Burger King and Wendy's, Automobile market in the US. The book was written in 2002 and in one of his visits to India the author was asked if the rule of three would apply to Indian markets, to which he had said it would be applicable here and perhaps in response his new book on Rule of three in India is also coming.
Infact is one were to observe the Consumer Durables market the phenomenon can be seen to be working already. Coming back to Fridge purchase again, our visits to many shops across the city found only two brands being promoted LG and Samsung. When we asked for other brands either the variety was not there or the salesman didn't show any interest in promoting them. Other than the fact they are not Indian companies a consumer doesn't have much to complain agianst the two companies , they provide good quality products at reasonable prices and have built their brands based on that ..........
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