Friday, May 23, 2008

Change of season....

I have been traveling quite a bit in the last couple of months and thus the frequency of posting has gone down, which hopefully I will pick-up in the next week when I am back full time to my office. But traveling across the country highlights the various challenges and learnings which the Indian market has to offer to a marketer.

I was observing how the change of seasons mark the change in the products being sold and the marketing campaigns which would hit the television channels. All the summer we had the cola major talking about youth and jassan, the mango drinks bringing in some spice by moving away from the typical campaigns to Maaza 'Bina Ghutali wala Amma' Ad

The Frooti ad was one which i liked more

The link for the ad , AD

And we had the consumer durable companies capitalizing on he summer by campaigns for their ACs....

Now with the expected arrival of monsoons in the south the shops which were selling hats have shifted to selling rain coats and umbrellas....this transition in merchandise and change in the TV ads is worth noticing....



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