The example of how the communication has been adapted for India,
If one were to remember the initial ads of Metlife on the hoardings and all, when the company entered first time in the country i.e, is the late 90's they used cartoons from peanut to promote insurance in the country. The ads made very little sense to consumers as they were ads which were used to promote their insurance products in US/UK. But if one were to see the ads being used today one can see the difference..
Similarly the ads for SonyHandy cam in India vs other countries,
the Indian Ad speaks more about the ease of usage of the product versus the technology angle in the other international ads on youtube.....