Sunday, August 24, 2008

iPhone launch and Endorsements for Olympians

Last week I had written about the launch of iPhone in India and the prospects of the Beijing medal winners getting the attention of corporates, after that we had many articles written about both of these ,so thought will compile them ,

iPhone launch didn't receive the same reception as it did in the US, though it is not a fair comparison , but even then the response was very poor with less than ten people waiting to buy the phone on the event of the launch. The reasons are many , one is that the price is quite high, at Rs 31,000 it is pretty expensive and the novelty associated with the product is no longer there as many people have either used or seen the product ( the segment which can afford that expensive a phone)...and this has given clues to the other mobile marketers on the right price needed to attract Indian consumer,

Links, High price takes the shine off Apple's iPhone launch,
iPhone still an Indian Dream
Nokia,Samsung plan cheaper touch phones,

Olympic Medals winners are being valued at a combined worth of Rs 2.5 crore, Hopefully this would actually translate into some endorsement money for these players... and also a interesting link on how Advertisers failed to capitalize on the Olympic fever

Links, Admen Eye Olympian Opportunity
Bindra and Vijender may become new brand icons
Olympics: Advertisers miss to rake in moolah



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