Sunday, January 25, 2009

Market Update 25.01.09

An attempt to collect interesting bits of information from newspapers and magazines in the last two weeks,



Reliance Mobile third entry into mobile telephony, and associated strategies, link

Q & A with RamCharan on his new book Leadership in the Era of economic Uncertainty, Link

One more story on experience at Harvard Business School, this time from an executive training one though, link

Consumer Confidence survey puts India on top pf the heap, link 


Economic Times Brand Equity

The compartitive ads of complan versus horlicks, has kicked up a debate in the industry as to how far is too far, link

One more article on the issue of competitive ads, link

Impact of using a good creative , case of launch of Virgin Mobile in India, link 

Obama attracting the attention of brands as no other earlier president had ever done, link 

Satyam Crisis and Implications for Indian IT, link 

Interview with Ogilvy's new global CEO, Link 


Hindu Business Line, Catalyst stories

HUL's strategy for skin care brands, link

Collaboration between Funskool and IIT Bombay for Board Games, link 

Customer Interaction Models, link

Other links,

Santoor overtakes Lux in South, link

Rural growth fueling sales of companies, link 

Rural India and Internet, link 

Titan Story, link 

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