Pooh and Dabur Honey

Dabur Honey has tied-up with Disney's Winnie the Pooh to feature on its Dabur Honey's eazee squeezee pack. I found it to be one of better endorsements deal of the year, if one may call it an endorsement :) A perfect fit, with regard to the fit with product , target segment and appeal. Good that they did not take Dhoni for endorsement which would not have surprised me looking at the risk appetite and informativeness we have seen till now....

But I have very little coverage on the issues, a small new item which is being repeated across all newspaper, the Link