Friday, January 9, 2009

Satyam Brand

I know the kind of coverage that the Satyam fiasco is creating across all media, be in the TV, Newspapers, blogs...Though there umpteen issues which are being discussed right from issues of corporate governance to the fate of the 50,000 plus employees, I have been thinking Brand Satyam. A few days back if some one were to try and assess the Brand equity of Satyam Brand, versus today. I as a marketer feel very sad that such a well respected brand is all but lost.

Even the loss of Deccan as a brand is also something which pains me, though the reasons there were totally different ....but it is a loss, Deccan or Satyam....



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